What does an ad agency do?
It occurs that people are asking us what an ad agency does. This is quite a legitimate question. We would like to answer this question with this blog entry and our video! What does an Ad Agency do? 広告代理店とは何でしょうか？ An ad agency is a service provider that supports its customers in the areas of idea […]
Newsletter: from concept to success management
A newsletter is a powerful and low-cost online marketing tool, which can be used for both internal and external business affairs. If you are pursuing specific aims and have both strategical and conceptional questions sorted, then you will be successful. We advise you to keep the following five steps in mind: 1. Concept: Mailing-strategy and selection […]
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Passionate commitment of your staff due to internal marketing
Once known as the “fifth p”, the “people” are the most important marketing tool nowadays. The original four marketing tools “product, price, place, and promotion” would be nothing without committed staff. Therefore, the importance of internal marketing grows steadily. As a shareholder of a full-service ad agency I recently analysed our critical success factors. After […]
