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What does an ad agen­cy do?

It occurs that peop­le are asking us what an ad agen­cy does. This is qui­te a legi­ti­ma­te ques­ti­on. We would like to ans­wer this ques­ti­on with this blog ent­ry and our video! What does an Ad Agen­cy do? 広告代理店とは何でしょうか? An ad agen­cy is a ser­vice pro­vi­der that sup­ports its custo­mers in the are­as of idea […]

News­let­ter: from con­cept to suc­cess manage­ment

A news­let­ter is a power­ful and low-cost online mar­ke­ting tool, which can be used for both inter­nal and exter­nal busi­ness affairs. If you are pur­suing spe­ci­fic aims and have both stra­te­gi­cal and con­cep­tio­nal ques­ti­ons sor­ted, then you will be suc­cess­ful. We advi­se you to keep the fol­lo­wing five steps in mind: 1. Con­cept: Mai­­ling-stra­­te­gy and selec­tion […]

Pas­sio­na­te com­mit­ment of your staff due to inter­nal mar­ke­ting

Once known as the “fifth p”, the “peop­le” are the most important mar­ke­ting tool nowa­days. The ori­gi­nal four mar­ke­ting tools “pro­duct, pri­ce, place, and pro­mo­ti­on” would be not­hing wit­hout com­mit­ted staff. The­re­fo­re, the impor­t­an­ce of inter­nal mar­ke­ting grows steadi­ly. As a share­hol­der of a full-ser­vice ad agen­cy I recent­ly ana­ly­sed our cri­ti­cal suc­cess fac­tors. After […]

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